Digital Marketing

What is Digital Marketing? 

»Posted by on Sep 8, 2018 in Digital Marketing | 0 comments

Digital marketing simply pertains to selling or promoting products using digital or electronic means. These days, digital marketing is highly associated with mobile phones, search engines, computers, and social media. However, it is also possible to apply digital marketing techniques offline, such as in the case of electronic billboards, TV commercials, and radio spots, among others.  

Digital Marketing

 

However, online digital marketing has toppled all other types of digital marketing and it’s where the focus of most experts right now. You can say that you’re doing digital marketing if you’re using SEO, SEM, SMM, or PPC to promote your site or sell your products and services. Content, affiliate, and email marketing are types of digital marketing strategies as well. Here’s more information about them: 

SEO

SEO means Search Engine Optimization and it’s the process of making your website rank in the search engine results page. Once you achieve a decent spot, you’ll enjoy an increase in your website traffic. Everybody knows that traffic is the source of all revenue online.  

SEM 

SEM stands for Search Engine Marketing. It’s a lot like SEO although the top spot of the search engine results is achieved by paying for it instead of optimizing the site. SEM is an advertising technique used to display a website in the Sponsored Ad section of the search engine results page.  

SSM 

SSM means Social Media Marketing and it is very popular these days. Here, website owners use social media platforms to create brand awareness and drive traffic to their websites. They also use it for lead generation these days. All social media platforms that dish out ads to its users can be utilized for SSM.  

PPC 

PPC means Pay-Per-Click and it’s another way to advertise your business online. These are synonymous to the sponsored messages, paid ads, and promoted links that you can find in popular websites online. Website owners display your ad and they are compensated for every click that users make. 

Content Marketing 

Content marketing uses blogs, infographics, ebooks, and brochures to attract visitors. This strategy capitalizes on the fact that people still go online to get the information. Here, you create the source of information for a particular topic. 

Affiliate Marketing 

Promoting someone else’s products on your website in exchange of commissions is a form of affiliate marketing. This is a performance-based advertising strategy that is very popular today. As a matter of fact, there are different companies that invite businesses to offer opportunities like these to website owners.  

Email marketing 

This type of marketing uses a very powerful tool – email. Do you still remember how experts say that the money is on the list? Well, it still works. You can still build a subscriber base and send out emails to them with the purpose of promoting content. Some emails to give out discounts, invite individuals to events, and sell products or services. 

These are the types of digital marketing that are popular these days. If you’re a webmaster, high are the chances that you’re using one or all of them to promote your website. They are very effective ways to reach your audience and generate more traffic and revenue for your site.  

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